Local Website Marketing – Like Fishing for Sales
Local Website Marketing – Like Fishing for Sales
There are some people and companies who don’t understand local website marketing who think that going after only the larger keyword phrases like “realtors,” “buy flowers” and “find lawyers” pays off in the long run. Consider this little analogy to put it in perspective for you.
When you go fishing (and that is all the Internet really is – fishing for traffic!) before you throw your line in the water, the first thing you decide is what type of fish you want to catch. If you decide you want a record-setting giant bass right off the bat, you need to get an expensive rod, reel, lure, and prepare to spend a lot of time waiting for that one bite to hit.
However, if you decide you just want to go for a few blue gills or sunfish, you can put a cricket on several cheap lines and catch fish all day long. You don’t have to have such expensive equipment so can you have more lines in the water. More lines in the water equals more chances at catching fish. They aren’t as exciting as the big bass, but they are effective and you get results. Local website marketing is like fishing for a lot of little fish. At the end of the day, you have caught more pounds of fish total and that is what matters the most.
Fishing for the giant keywords can be effective but it takes a lot of time and patience. Fishing for local keywords through local website marketing is something you can get started with right away and start to see results. It is actually a really great way to not only add more business to an existing web site but an excellent way to drive new traffic to a brand new site as well.
Let’s say you are a realtor in Salt Lake City, Utah. Instead of just targeting large phrases like “Utah realtor” or “Utah houses” that you will most likely not rank very high for, you can aim for more specific terms. By ranking for terms such as “Salt Lake realtor for home buyers” or “foreclosure realtors in Salt Lake City” you have a higher chance of coming up on the first page in Google. This is the prime real estate space of the Internet.
Think about what you click on when you search for something on Google, Bing, or Yahoo. You put in your search term and which options do you actually click? Do you start at the top and work your way down? Of course you do. We all do.
So what are the search terms that can result in your business ranking at the top? This is where the knowledge and expertise of a local website marketing firm like Local One is invaluable. They can help you to understand what your future clients are searching for. They can help you see where your competitors are getting their traffic. Most of all, they can show you where the little fish are and how to catch them. A local website marketing campaign can make the difference in your business success online and your bottom line.
SEO Company – One Option to Gain Edge on the Internet
SEO Company – One Option to Gain Edge on the Internet
While there are many things you can do to increase your presence on the Internet yourself, using an SEO company is definitely one way you can gain a distinctive edge over your competition. Not many things beyond SEO can bring such a great return on investment. More and more consumers are turning to the Internet first for information about making purchases. Understanding basic concepts of SEO can help you when you make the decision to work with an SEO company to maximize this potential.
SEO, or search engine optimization, is what web designers use to drive traffic, or visitors, to websites. SEO consists of the proper placement of keywords or phrases that Internet users are searching for, among other things. Developed by search engines, like Google, Yahoo, and Bing, SEO sifts through the vast content online to find what searchers want.
These search engines have very sophisticated technology that visits millions of web sites each day to look for new content. This technology is sometimes called “spiders” because they “crawl” through the words to locate specific key terms.
For instance, if a user searches for the term “Salt Lake City Lawyer,” a search engine refers to their spider’s results to see which sites are the best matches for that term. Matches are based on complicated algorithms of information that search engines tend to keep secret. However, a good SEO company will know how to get a website to rank for a specific term.
Ranking refers to the location you place in a search engine’s results. Advertisers in SEO companies know that consumers tend to click on the top results. This makes the first page of results the top spots for getting increased traffic to your site.
Especially now that local Internet marketing has become so important, knowing which keywords will bring the most traffic has become critical. Smaller businesses in particular are relying on local keyword phrases to gain more customers. First of all, it evens the playing field a little bit by allowing smaller businesses to compete with the big boys on many terms. Secondly, it allows businesses to target the people closest to them first.
A quality SEO company should first sit down with you and discuss your main goals for having an online presence. Obviously the first goal is to increase your overall bottom line, but what are some of your other goals? Do you need quality content? Do you want a social media network online too?
Social media networks like Facebook and Twitter have become increasingly necessary for businesses to grow their web existence. As people join your fan page or your account, you become a part of their network as well. Not only can you gain new customers, it can serve as a customer contact service too.
Imagine you decide to run a sale for one day. In the past, you would have to send out a mailing or make a lot of phone calls to advertise this to your customers. Now you can do a quick post to a social media network and get the word out quickly. The best part is that not only does the notice go to your customers, but their friends and family can see the notice as well.
An SEO company can develop and maintain local web campaign to get you impressive results. Local-One, a SEO company in Salt Lake City, Utah, is one option for managing your online presence. Call today for a free consultation and to find out how we can help.
Local Website Advertising
Local Website Advertising
Local website advertising has never been more necessary than right now. With Google’s new search semantic and the use of Google Maps to highlight local businesses, everyone should be working now to secure their rankings. Search semantic? Google Maps? Rankings?
If this sounds like another language to you, that is ok. Fortunately, there are companies called SEO agencies that can help you design local website advertising campaigns. In Salt Lake City, Local One has been providing top notch search engine optimization to businesses throughout the area and across the entire United States with great results.
Search engine optimization is the diligent effort to get your web site “ranked” in the top search engines. Ranking means that when a user puts in a search term, you want your site to show up at least on the first page of the search results. Think about it this way. When you do a search for anything, let’s say a new hair salon, what are some of the terms you might type? “Hair salons” is one option, but how many different results would you receive? Instead you might type in “Salt Lake City hair salons” to get results that are more specific or drilled-down to exactly what you are looking for.
If you are a hair salon owner, it might be virtually impossible for you to compete with all of the shop owners targeting the term “hair salons” on their websites. However, if you are using the expertise of an SEO company, you can take advantage of local website advertising to get some placement with Google Maps. Google Maps shows some local shops even if you just type in “hair salons” without a specific location. This is a newer feature of Google and one that every business should be taking advantage of.
The other option is to target what are called long-tailed keywords. You might focus on “hair color Salt Lake” or “bridal hair Sale Lake” to rank high for those terms. Because each business has various options for terms, it is important to not just guess at what might work. There are a lot of different resources SEO agencies use to determine the best search terms.
Local One can help you find the optimum keywords to use for your business and location. While they are a Salt Lake City company, they can work with any business in any city. Another benefit of local website advertising is that you can see very clearly exactly how your money is being spent toward your advertising goals.
The technology that is behind the ability to track clicks and statistics for searches and website visitors is very helpful for other parts of your business model too. Have you ever wondered about your competitors? What terms are they “going after?” Local One can help you determine this as well.
Keep in mind that local website advertising is not just limited to cities or states. You can also take advantage of keywords targeting neighborhoods, schools, and large businesses. For instance, a bridal shop interested in getting more prom business might target the keyword phrase “Salt Lake High prom.” A florist might target “Smith Funeral Home flowers.” These are just a few examples.
Local One can work with your objectives and focus your site on the business you want to increase. This makes the possibilities with local website advertising nearly endless.
What to Look for in an SEO Agency
What to Look for in an SEO Agency
So you have decided it is time to step up your online marketing and you are searching for a great SEO agency? Here are some tips to make sure you end up with a company that can add value to your project.
1) Have a clear goal. The first rule of finding a good SEO agency actually starts within your own company. This is the time to get together the top heads of your business and brainstorm what you want to accomplish by using an SEO agency. Are you looking to improve the visitor experience to your site? Are you searching for a comprehensive ad campaign on social media platforms? Do you just want to focus on Google and raising your rankings? If you aren’t sure, an SEO agency should be able to help you with these questions through a free consultation. However, it is best if you can come up some general guidelines of your goals first.
2) The most expensive is not always the worse choice and neither is the least expensive always the best choice. In other words, price should be an issue only to some extent. With many SEO agencies, they offer very cheap services with “iffy” if not dangerous results. SEO is not something you want someone messing around with on your site if they don’t know what they are doing. Using techniques that Google doesn’t like, for instance, can get your site “sandboxed” or sent to the bottom of the rankings where it will never be found. Find an SEO agency that is going to grow your business the right way with a fair price. Get a couple of quotes from several companies to compare.
3) View their history. Ask for some examples of projects they have worked on in the past. This is a bit better than a list of just references because you can actually see what they did. How long did it take before they saw results? How long have clients been using the agency? SEO is a great way to increase sales quickly. Make sure your SEO agency knows what they are doing by knowing how to answer these questions.
4) Meet in person if you can. If not, it is fine to talk by phone, but nothing beats a face to face meeting to develop trust. SEO is an industry where trust is incredibly important. After all, this company is going to have access to one of your greatest assets. You should feel either over the phone, through e-mail, or in person, that you have an excellent rapport with the company. Do they offer quality customer service? How many of your questions are answered before you sign the contract? This is a good indicator of how far they are willing to go to make you happy.
Finding a good SEO agency also comes down to using word of mouth. Talk to some web savvy business partners, friends, your social network, or Internet contacts to get some good referrals. Ultimately, doing your homework, taking your time to evaluate your options, and building a good relationship will lead you to your SEO partner.
Local One Online Marketing Strategies
Local One Online Marketing Strategies
Regardless of how long your business has been up and running, online marketing tools are going to be your best strength. Local One is the ideal SEO/SEM agency to help your business utilize these and other online marketing strategies. While you may be an expert at making fresh, handmade tortillas, Local One consultants are experts at attracting new customers for your existing business.
Word of mouth is still a highly effective way to gain new local customers. There are still some who pull out the yellow pages when they need something. Most of the civilized world however, heads first to their computers or smart phones and use a type of search engine to find a local business providing whatever it is they need. For example, when a person is traveling through town and it happens to be lunch time, they are very likely to use their phone or GPS to find a Mexican restaurant. Of course, you want your Mexican restaurant to show up at or near the very top so that this hungry searcher will see just how close they are to you right now. They won’t keep looking after the first few results so if your restaurant is not at the top, you’ve lost a potential customer to your competition. How do you get your business listed first? By using SEO, SEM and Local Listings tools.
SEO (search engine optimization) and SEM (search engine marketing) are two similar ways the internet can bring new customers directly to your business. As long as you have a website, you can drive traffic to it. This “traffic” is made up of countless potential customers who are already searching for exactly the product or service your business offers. If you don’t have a website yet, Local One can build one for you. They will help you select target key words to use in your web content that will be the same or very similar words that a searching customer uses to find you. Any time your business is linked to another page (called affiliation), or you use social media to publish your business name, this also increases traffic to your website.
The sections a search engine uses to produce results are with Local Listings (maps – which match the searching IP address to the IP address of the possible business), PayPerClick ads and the long list of generated, possible results. Business owners looking for new customers want their website linked at the top of these results, their advertisement at the top of the PayPerClick section, or their physical address marked on the Local Listings sections. Local One will put you there. Back to the restaurant example, Local One may recommend that your business uses “authentic” or “fast Mexican food” to specify your restaurant and make it stand out above others in town. When the searching customer uses the right keyword to find you, your restaurant will pop up in one or more of those three resulting areas and suddenly you’ve found yourself a new customer!
Small Business, Big Online Presence
Small Business, Big Online Presence
By now you are aware of the importance and usefulness of your small business having a solid online presence. You have your business website up and running and your existing customers know what you offer. But you might still be wondering what it takes to drive new customers to your website and further grow your business. Local One can help any business owner with exactly this. They are an SEO/SEM agency, located in Salt Lake City. Since 2002 they have worked with businesses of all sizes, helping increase brand awareness and increase online traffic to the websites of their clients. They will use these online marketing tools for you to first of all find new customers and secondly send them to your business website.
Potential customers will find you when they search for your product or service online. They will use a search engine such as Google and type in words that describe what they need to find, such as “air conditioner repair”. If your Heating and Air business shows up on the first page of results, this potential customer is more likely to call you than your competition. Local One knows how to utilize IP addresses to allow local business to show up as results for the person who is searching. This is perfect for a business that provides a service such as repair, and therefore serves primarily their local customers.
Start by visiting the Local One website. There you will find the ability to get a website ranking report to see where your business website is found right now. If it isn’t listed on the first page of results, customers are not likely to find it. Think about how often you yourself have searched beyond the first page to understand the significance of this. If your business does not show up where you need it to be, contact Local One and see what they offer their clients.
Local One will use SEO (search engine optimization) and SEM (search engine marketing) to bump your website to the top of the result list. SEM includes using local listings and pay-per-clicks to help drive customers to your website. Paid search results include you paying to post advertisements in side bars or as a Google result, if the potential customer uses specific keywords in their search. Local listings (Google maps) will advertise your business by showing a map with a few results pointed out on the map. The searching customer can read reviews to help them choose which business to select, or visualize the proximity to their location and pick the closest business. SEO works by selecting the most common or applicable keywords for your business. A heating and air repair center might use words like “air conditioner”, “air conditioner repair” or “fix air conditioners”. When a customer uses any of these words (or whichever words have been selected) your business will show up as a result. Local One can help select and suggest the best words possible to increase traffic to your website.
Attract New Customers with SEO
Attract New Customers with SEO
Any successful business is constantly looking for and trying to attract new customers. Business owners know this is the only way to keep a business going strong. Today ours is a global market where a customer can shop with businesses worldwide in a matter of minutes. Savvy shoppers compare prices and products with websites and shipping prices might be the key to losing a sale or keeping a new customer. So as a business owner, you might wonder what things you can do, that will give your business an edge in this instantly available global market.
For one thing, you can hire Local One to help with your marketing strategy. Local One is an SEO/SEM agency that specializes in putting their clients at the top of a search engine result. They are located in Salt Lake City, but can help your business no matter where you are located. SEO/SEM means “search engine optimization” and “search engine marketing”. When you are a customer searching for a product or service, do you ever go past the first page of results? Most people don’t and that is precisely why it so important for your business to be listed very near the top. Local One understands this fact and this is their main focus.
A search engine such as Google has three result lists, and Local One knows how to use them to the advantage of your business. The first section, and probably the most relied upon, is the main list of organic results that are generated when you search for anything at all. To have your business show up on this list, you need a great website that is user friendly, and a strong web presence. This should include regular activity on social media websites such as facebook and twitter. Affiliating your business with others is another good idea. SEO articles are another method that helps put your business name online, and increase your web presence.
Another section of a search engine is the Paid Search results. These are the advertisements that show up on the side of your resulting page. These work like any other banner ad, or commercial. Businesses pay to list their advertisement here and show up as a possible result when someone is looking for the products or services your business provides.
If yours is a service-oriented business, such as a plumbing service, the Maps section of the search engine will match your IP address and the IP address of the searching potential customer. Businesses that provide what the customer needs that are local to the customer will be the ones to show up first. Again, the potential customer is not going to search very far, so you will want your business listed at the top, even if it is a few miles further than another similar business.
Local One has other ideas and tools to benefit your business online. They can even build you a website if yours is outdated or less than you hoped for. Browse their website to see how they could improve your customer base or web presence, and give them a call!
Hire Local One for SEO Results
Hire Local One for SEO Results
If you are a business owner, do you ever feel as though your business has become a little stagnant? Perhaps you think you have exhausted all marketing tools and are out of ideas on attracting new customers and allowing your business to grow. This is when you know you need to hire Local One and start reaping the benefits of the services they offer.
Whether your business offers products or services, most people today find what they need by searching online. If a person is looking for something, they will type a phrase into a search engine and usually only choose to go with the top few businesses.
Local One is an SEO/SEM agency in Salt Lake City, Utah. They are focused on helping businesses everywhere better utilize the internet as a marketing tool. They can build or improve your business website, and teach you how to use a variety of methods to increase web traffic, thus increasing your customer base. SEO (search engine optimization) and SEM (search engine marketing) are two similar ways to boost your business’ online presence. A strong online presence puts your business name at the top of a search engine result, and that’s where the customers are.
Search engines like Google have three result sections: organic search results, maps (local listings) and paid search results. Businesses that offer a service, such as a salon or repair shop, rely heavily on the local listings results and the paid search advertisements. The local listings section uses IP addresses, along with key words, to locate the searching customer and help him or her find places that are local right then, instead of popular places across the world. Paid search results work in a similar manner, showing up as a result of the words used in the search bar, and giving the customer a list of businesses which have paid to show up if their key word is used. Banner ads are another form of paid results. You may have noticed that a business offering an item or supply that you look up frequently or recently starts showing up as a banner ad while you are online.
The organic search results are absolutely the most frequently used, and therefore the most competitive spot to have a business listed. This result list was the original way search engines worked, and therefore the most familiar to some. Those customers who rely on familiarity are most likely to use this result list as a trusted source. This is where you want your business found, and this is what Local One is committed to accomplish for you. SEO and SEM methods rely on putting your business name and keywords all over the internet. As you increase the number of times your business information can be found online, or as many times as your business is linked on the internet, the organic search results find you first. That is how you find the customers you need.
Even if you feel like you are out of marketing tools, Local One has a number of ways you may not have tried yet. They carefully monitor the results of every method they use to market your business, and will keep the methods that work and discard the ideas that do not. If you’re ready to take your business to the top, call Local One today.
Salt Lake City Local Business Internet Marketing
Salt Lake City Local Business Internet Marketing
Salt Lake City local business internet marketing is a great way for small business owners to take advantage of advertising on the web without facing the fierce competition of larger companies that often have much larger marketing dollars.
It begins with a thorough understanding of your customers. Who are they? What are they looking for online? What kinds of terms would they use to find your product or service? These are just a few of the questions that you should begin to ask before setting out to claim your space on the local internet marketing scene.
Local business internet marketing is not entirely new but has only started to be used heavily over the last few years. The main reason for this is that web surfers have become much better in going online and using very specific terms to discover things that they want. In addition, the search engines have adjusted and improved their algorithms to deliver more accurate results.
This means that you as a local business owner are able to avoid targeting broad based terms and keywords. Instead, you are able to steer your marketing efforts towards customers located in your immediate vicinity. This makes it far more likely that your marketing could result in a sale.
Think about it. Let’s say you owned a local pizza restaurant and you routinely went online to target the term “pizza restaurant.” You may well have pizza eaters from all over the country finding your web site. You have to wonder if your ad dollars are being spent wisely because few of these long range surfers will ever purchase your local pizza. Unless you have some kind of pizza shipping business, you will be far better served by focusing on your local customers first.
By utilizing keywords and tactics that target customers in your local zip code, area code, or city, you stand a far better chance of getting those customers to walk through your front door. This is very important for businesses that may generate upwards of 70-90% of the day to day sales from local clientele.
When you are ready to start your online marketing attack, one of the things that you might want to do is decide on which areas you want to target. You can then make a short list of cities or towns that are within a certain distance from your store. From there, you will use the names of these cities and towns and add them to common search phrases.
If you are in the pizza business, you could list keyword phrases like pizza, pizza shops, pizza restaurants, etc. and then append Salt Lake City to those keyword phrases. You would then use these city-specific phrases to write articles, buy keyword phrases, or promote via social media sites.
Ultimately, marketing online is quite flexible and Salt Lake City local business internet marketing is just one of many methods. However, it has proven itself thus far to be one of the more effective ways of building business and finding paying customers.
Is local business online marketing really necessary?
Is local business online marketing really necessary?
Local business online marketing or local website marketing is not only important for businesses that rely on their neighborhoods and communities for their profits but also for companies from other areas that want to target niche cities. In other words, local marketing is important for the business on Main Street but it is equally as important for the company on the other side of the country that wants to compete with all the stores on every Main Street across the United States.
Let’s take a simple flower shop for example. Obviously, a flower shop in Salt Lake City, Utah will want to target specific keyword phrases for those who want to purchase flowers in their city. In order to compete with the larger companies like www.Flowers.com, a smaller local flower shop will need to highly target the keyword phrases they go after with terms such as “Salt Lake City funeral flowers” and “Salt Lake City prom corsages.”
However, you might be a flower supplier in New York or Hawaii who can also benefit from doing more local business online marketing such as this. If you rely on traffic to your site and you redirect to local flower shops, you can also benefit from local marketing. Choose a few select cities to start with and grow from there. If you can do business with anyone, anywhere, then this can be very effective for a variety of companies.
Let’s look at another example that stretches the idea of what “local” really is. A car dealership in Atlanta, GA offers excellent deals and they know they can give a price worth driving several hours for. In our economy, they know people will drive a little extra to score a great deal. So, of course the sales team goes after keywords such as “Atlanta car dealership” and “where to buy a car in Atlanta” but they also target all of the cities within a three hour radius and “drive” (literally!) that traffic to their sales floor. By creating a marketing plan to along with these keywords, they increase their sales circle. This opens up their local business online marketing options tremendously.
Surely your brain is already spinning with ideas on how you can best utilize this technique. It is important to note though that this is definitely a data-critical and results-driven type of endeavor. Unfortunately, you can’t just start writing articles on any keywords you come up with and hope to strike gold. There is still a bit of work to be done behind the scenes to keep you from wasting your time on invaluable keywords. This is where the expertise of a local business online marketing company is very helpful and necessary.
It is time to start thinking about advertising and gathering traffic on the Internet a little bit differently. Using a great company like Local One can help you to design an effective online marketing campaign to draw consumers to your site. Take some time to contact Local One and see how they can help you with your local business online marketing immediately.
