03 Aug 2011

3 Tips for Handling Google PPC Leads

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3 Tips for Handling Google PPC Leads

Google Adwords is a Pay-Per-Click (PPC) platform that can generate a large amount of quality leads for any business. Sometimes businesses, especially smaller ones or those without a large sales force, are ill-equipped to handle the influx of potential customers that a Google Adwords PPC campaign can generate. This is a great problem to have because it means your advertising dollars are resulting in leads, but are these leads turning into sales? Here are some tips to ensure your leads turn into profits.

1) Create an Effective PPC Campaign. If you receive a lot of leads but these don’t generate sales, it is very possible that your PPC campaign is too broad. While some companies might have the sales force to cultivate disinterested leads and eventually turn them into sales, smaller companies should instead focus on obtaining stronger leads that are prepared to buy.

This can be achieved through effective targeting of the right keywords that will result in anxious, ready buyers for your product or service. An experienced internet marketing company like Local One in Salt Lake City, Utah can help you generate a PPC campaign that will get results.

2) “Drip” on Old Leads. If you do have the time to create a lasting relationship with a presently unwilling buyer, you should use marketing automation software to connect your PPC efforts with your current contact management software or CRM (customer relationship management) system. This will ensure that leads are not forgotten and advertising dollars are not wasted.

Everyone knows that by providing good information over time, a cold lead can turn into a sale down the road. By “dripping” tidbits of knowledge every few weeks or months, your company stays on their mind. Some of the best ways companies stay in contact with potential customers these days are through opt-in e-mail lists or social media marketing efforts. Through these methods when customers are ready to buy, your company will be at the top of their list.

Local One internet marketing can create social media marketing programs to help your business maintain a steady supply of potential customers. Facebook, Twitter, LinkedIn, and YouTube are all social media marketing platforms that can help you to stay in contact with leads, keep in touch with current customers, and generate new sales.

3) Track Everything. Another benefit of marketing automation software is the ability to track the entire sales process from lead generation to sale. Only through efficient testing and tracking can a company determine which marketing methods are most beneficial and get the best results. It can also help you figure out where the gaps are located in your Pay-Per-Click methods.

Marketing automation software helps to link the Pay-Per-Click platform, or the marketing efforts, to the CRM and the sales efforts. This results in better integration and collaboration between the two groups.

Local One has the know-how and the technology to make the marketing and sales cycle a seamless process in your business. Getting qualified PPC leads is the first step and can make all the difference in the success of your advertising efforts.

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