01 Aug 2011

4 Rules for Internet Marketing with Content

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4 Rules for Internet Marketing with Content

One of the best and often overlooked ways to bring significant traffic to your business is through a specific form of internet marketing called content marketing. Content marketing refers to the development and distribution of quality content in order to drive traffic to your website, business, or other platform. While this might sound complicated, it really is not terribly difficult to do.

Content marketing takes time and creativity but it is something almost any small business can start right away to increase visitors to their pages. Then, as you see the value in content development, you can work with a company like Local-One to step it up even more. However, there are a few ground rules to follow before you get started to ensure you are successful.

1) Have a Great “Storefront” – This means that you have to make sure the web site or web location you are directing traffic to is on point. Just like a brick and mortar company has to entice customers to want to come in and look around, your web site must be inviting.

What about your image on social media platforms? You might want to gain an increased presence on Facebook, but if your Facebook information tab is missing things like your web address or basic business offerings, there is no sense in sending anyone there. Don’t get caught up with the idea of sending a ton of invitations to your “party” when you haven’t even done any decorating or menu planning.

Local-One can help you to create a website that is professional with a clear vision. They can also help you to design a social media marketing campaign for your business using platforms – like Facebook, YouTube, Twitter, and LinkedIn – to enhance your entire internet marketing plan.

2) Know What You Want to Say – The content you provide has to be unique, high-quality, and offer something to the reader. Brainstorm with your co-workers and employees to determine ten or fifteen must-have informational articles on your website.

Another great way to come up with content is to think of frequently asked questions related to your business and then create articles answering those questions. Look through industry magazines, newsletters and journals to see which topics are hot in your field right now.

If you need assistance with developing dynamic content for your site, Local-One has talented writers who can help you to create your message. Indeed, this is one of the most important steps in internet marketing.

3) Make Your Content Searchable with SEO – There is no purpose in having wonderful content on your website if your potential customers can’t find you. This is like having a store full of wonderful, shiny objects and hanging dark curtains in the windows.

SEO, or search engine optimization, is one tool that internet marketers use to expose your content to top search engines like Google, Yahoo and Bing. By using effective SEO techniques, yours will be one of the first sites they see when people are searching for topics related to your business. The best place to start is by researching top keywords or keyword phrases using the Google keyword tool. Local-One can also provide you with other resources and techniques for increasing the SEO of your web pages.

4) Build Your Presence with Backlinks – Having great, optimized content on your site is critical for building your internet presence. Once that is in place, you can begin to create backlinks – links back to your site – to get more visitors.

Visit busy blogs and forums and leave valuable, thoughtful comments with a link to your page in the signature. Rewrite or repurpose some of your content and post it on sites like ArticlesBase or Ezine Articles. Those articles will also have links back to your site. Each link is another opportunity for increased traffic and a potential customer.

Local-One is always available to help during any stage of the process – from creating your website, developing optimized content, to increasing your presence on the internet. Local-One can assist you and your team with any of your internet marketing needs.

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