06 Aug 2011

Google Analytics Intelligence – Basics for the New Marketer

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Google Analytics Intelligence – Basics for the New Marketer

Google Analytics is one of the most popular tools for internet marketing and SEO (search engine optimization). Basically, the Google Analytics product allows you to see where your traffic is coming from, how visitors are getting to your site, and what they are clicking on once they are there. This is important information that experienced internet marketers spend hours weeding through on a daily basis. Determining which ads, pay-per-click campaigns, or content is converting to sales is the backbone of any marketing process.

But not all of us are wired to sit and look at screens of data day in and day out to track our website activity. We know how important it is but there has to be a better way, right?

Thankfully, Google heard our prayers and sent us Google Analytics Intelligence. This feature of Google Analytics acts as a personal assistant or a custom alert system to notify you of the most important changes occurring with your website traffic.

Now, instead of checking your traffic for changes manually, Intelligence will tell you when something is out of the ordinary. It can even distinguish between normal changes in traffic (that might be part of an overall shift) and changes that should be investigated further.

The famous Google algorithm is a mysterious and wondrous thing. No one is quite certain how it all works, but everyone knows it is very powerful. After all, consider the volume of data Google handles every day. Now marketers have the opportunity to tap into some of this power with this feature.

One of the greatest tools of Google Analytics Intelligence is the ability to create your own custom alerts. Let’s say you started advertising offline in Salt Lake City. You can tell Intelligence to alert you when traffic from Salt Lake City increases. Then as the campaign dies down, you can set an alert for when traffic is reducing.

Even if you don’t want to bother with it yourself, a SEO agency such as Local-One can now provide you with more timely information using this tool. Imagine getting up-to-date reports of what is happening with your site real-time.

So how flexible is Google Analytics overall? If you use Adwords to buy advertising through Google, Analytics helps you to determine which campaigns are the most effective. The Content Overview feature assists in making sure your landing pages and other content pages are working well with your advertising and keywords.

You can look at data from days, weeks or even large groups of data consisting of months or years. Data can be split into groups so you can see differences by factors such as region or country. For instance, you might wonder “Which keywords convert the most in California?” Analytics helps you to figure it out. However, you do have to know which questions to ask. An experienced internet marketer can help you navigate through the system.

If you are new to SEO, it is recommended that you work with an online marketing company or SEO agency like Local-One to avoid doing any damage to your site. There are many rules that need to be followed in order for your website to be successfully recognized by search engines. Breaking these rules, even accidentally, can have disastrous effects on your rankings.

Take your time and do your research. Work with people who are knowledgeable about SEO and what it takes to be successful. Local-One can guide you through the process and set you up for positive results. Google Analytics Intelligence could be one valuable tool in your overall internet marketing plan once you have mastered the basics.

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