13 Jul 2010

Google Tags

Learning Center Comments Off on Google Tags

New Enhanced Feature: Google Tags

  • What are tags?

Local customers already search Google for the products and services you offer. By creating a business listing, you can make sure they can find you. When you add a tag to your listing, you can highlight what you most want your customers to see.

For example, you can add a coupon for new customers, highlight a video overview of your store, or even link to your menu. You decide what what’s most important about your business and make sure it stands out.

Signing up and selecting your tag takes just minutes. All you need is a verified business listing and a valid credit card — just contact your Local-One sales or service representative and request the option to enhance your listing.

  • What are the benefits?

– You can easily and inexpensively highlight your listing on Google from Google Places.
– Potential customers in your local area will see what you think is most important or unique about your business.
– You can track the effectiveness of your tag with your Google Places statistics from Local-One.
– You will be charged a low $35 flat monthly fee plus your standard monthly management, with no bids and no keywords required.
– There is no additional work or ongoing management needed.

  • What tags can I use?

You can decide what type of enhancement you’d like to show with your business listing. You can only pick one at a time, but you can change or remove the tag whenever you’d like.

You can select any of the following tags:

– Website for your business
– Photos of your business
– Videos of your business
– Coupons for your listing
– Menu for your restaurant
– Reservations page for your business
– Posts for your business

  • Where and when will my tag show?

Your listing will show in all of the places it used to show — but now it’s eligible to show with your tag!

Please keep in mind that enhancing your listing won’t help it show more often then it already does. You can highlight the information a customer sees — possibly making your listing more attractive to the user — but it won’t increase how often your listing is shown.

We recommend including as much rich information about your business as you can. Your listing will stand out more with its tag, so you want to be sure that when a user clicks on your listing, they find what they’re looking for.

  • Can I see how my tag is performing?

In your monthly statistics report from Local One, you will be able to see data about how your tag is performing alongside the data about how your listing is performing.

  • Can I change or stop running my tag?

You can change your tag at any time. Let’s say you’re running a coupon for a store opening sale — you could create a coupon as your tag and when the sale is over, link to your website instead.

If you remove an active tag type from your business listing, this will also deactivate the tag. For example, say you’re using the menu tag type, and your menu just changed for the season. If you remove your menu link from your listing, it will also deactivate your enhancement.

If you decide to stop running your tag for any reason, you can do so with a click of a button. We’ll charge you for the portion of the month you were running.

  • How do I improve my performance?

There are many different tag types to experiment with. Start with one that you think matters most to your customers. For example, a furniture store manager might decide that highlighting photos of her sofas and chairs is the best way to get customers in the door.

The statistics on your dashboard will help you judge your performance and experiment with different tag types.

  • How much do tags cost?

The fee is $35 per month per listing plus your standard monthly management. It’s a flat monthly fee to add a tag to your listing. You can always change your tag, but the fee covers just one tag at a time.

You don’t need to set bids or determine budgets. The $35 is the same each month regardless of how often a user sees your tag or clicks on it.

At any time during the month, you can add a Tag to a listing, change it, or stop running tags completely. This can be done by contacting your Local-One sales or service representative.

  • How and when am I billed?

You’ll need to enter a valid U.S. credit card to start running your tag. At the end of the month, Google will charge you the $35 fee per tag.

  • Why can’t I see my tag?

The first thing to do is find your listing on Google. One of the easiest ways to do this is search for your business name and location. For example, “Joe’s Pizzeria, Houston.”

Your tag is eligible to show when your listing is. Joe’s Pizzeria will likely not show for every restaurant search in Houston. And, tagging the listing is not going to improve this. However, when this listing does show, it should show with the tag.

If you’ve read all of the above and you still have unanswered questions or would like to give Google Tags a test drive, please let us know.

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