21 Mar 2012

How to Find Customers for Your Locksmith Business Through SEO

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How to Find Customers for Your Locksmith Business Through SEO

How important is search engine optimization and local SEO for locksmith companies? Consider this scenario…

Shawn works at a corporation in Irvine, CA and while returning back from the office, he finds himself locked out of the car. It is in the middle of the night and he needs to get back to his home in Anaheim soon. So, he pulls out his shiny new iPhone and searches in Google for ‘Locksmiths in Irvine’. He sees the top 4 results, gets a couple of promising contacts, calls them up and gets the work fixed.

Now, the question is: ‘In this script was your company in Irvine noticed at all?’ The only way to tell for sure is if you have search optimized your webpage so that your business comes out on top when Shawn searches for his query.

Accept the fact that Google is the 800 pound gorilla that sits between you and your prospective customers. Every business has to design their marketing strategy to understand this and tailor their messages accordingly. You have to make your website search friendly and let the search engines know you are ready for business. Almost every major business in America and elsewhere is working hard to make its website rank at the top of Search Engine Result Pages (SERP).

If you don’t optimize, someone else will and they will be too happy to take your prospective clients with him. Given that the new generation is completely reliant on Google and social tools to find businesses, your business will become invisible if you don’t do a good job at Local Online Marketing. It is imperative that if you want to run a sustainable business you need to pay more attention to Search Engine Optimization (SEO) techniques.

The smart engineers at Google are always looking to make their engine efficient by connecting people with their information needs. By providing proper content in a way Google expects, you can reach your customer faster. This is a win-win-win situation where you win because get your new business, the searcher wins because he gets the job done and Google wins as the broker between you two.

There are many ways to make your website attractive to Google – one of the simplest ways to do it is to use the keywords you want to target in the URL. So, if you are a Long Island locksmith, you could have a URL like www.longislandlocksmiths.com. This has a very high chance of appearing on top if somebody is searching for ‘Long Island locksmith’.

Other tips include making your page fast (by compressing the images to acceptable resolution and moving to a better hosting provider), and including titles in your pages with your keywords. There are hundreds of other techniques in the science of SEO that you could learn and implement. Or you can focus on building a better locksmith practice while hiring a good SEO expert like Local-One who can handle everything for you.

We have the expertise to create the results you need to grow your moving business with Local SEO, Internet marketing, and social network management. Get started with Local-One by calling or e-mailing for a free consultation of your Internet needs.

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