20 May 2011

Local One Internet Marketing

Learning Center No Comments

Internet marketing is so much bigger than just ads you see on Google or social media.  There are other major strategies that companies can use for internet marketing.  Small businesses can learn how to tap into these resources to direct traffic, increase hits and increase sales.

When a potential customer types a keyword into Google you want your result to be as close to the top of the list as possible.  Implementing search engine optimization (SEO) can help your unpaid search result end up higher in the list.

Pay per click advertising can be used if SEO isn’t effective enough.  It can be risky and lead to a negative return on your investment.  Its best that pay per click and SEO be used together to be effective.  If you are looking for internet marketing for local business, find a marketing company that has experience in your area.

Social media marketing includes sites such as Twitter, Facebook and YouTube.  In order to successfully use these tools your target audience needs to be kept in mind.  Social media advertising needs to be done the right way.  Incorrectly used it can have a negative impact on your business.  If successful you can reach millions in your target market.  Every business should have at least a corporate profile page.

Internet marketing is key for any business, including a small business.  Before you invest a lot of money there are a few factors about your business to consider:

  • Have you identified your target market
  • How do you compare to the competition
  • How is the quality of your website

If you don’t know who your target audience is then local website advertising may be in vain.  It’s important to identify where you will find your target audience and cater to their needs.  The message you are sending out needs to appeal to them.

Local website marketing won’t do you any good if the competition is offering lower prices, better customer service or other incentives.  Can you compete with the other local businesses?  Take a look at what you can do as a business owner to first improve your company and then see what local internet marketing can do to take you to the next level.

With a poorly designed website your potential customers are going to be easily frustrated and not spend a lot of time on your website.  In order to improve your conversation rate your website needs to be well designed and user friendly.  Driving traffic to your website won’t do a lot of good if customers aren’t making purchases.

Internet marketing is essential for the survival of any business.  Small businesses alike need to consider the benefits of different internet marketing techniques.  Local One can help take your business in the right direction with many levels of local internet marketing.  Website design, search engine marketing and social media optimization are just a few ways we can help your company take advantage of internet marketing.  Your business deserves the best internet marketing available.  Give your business every advantage you can.

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