22 Nov 2011

Salt Lake City Local Business Internet Marketing

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Salt Lake City Local Business Internet Marketing

Salt Lake City local business internet marketing is a great way for small business owners to take advantage of advertising on the web without facing the fierce competition of larger companies that often have much larger marketing dollars.

It begins with a thorough understanding of your customers. Who are they? What are they looking for online? What kinds of terms would they use to find your product or service?  These are just a few of the questions that you should begin to ask before setting out to claim your space on the local internet marketing scene.

Local business internet marketing is not entirely new but has only started to be used heavily over the last few years. The main reason for this is that web surfers have become much better in going online and using very specific terms to discover things that they want. In addition, the search engines have adjusted and improved their algorithms to deliver more accurate results.

This means that you as a local business owner are able to avoid targeting broad based terms and keywords. Instead, you are able to steer your marketing efforts towards customers located in your immediate vicinity. This makes it far more likely that your marketing could result in a sale.

Think about it. Let’s say you owned a local pizza restaurant and you routinely went online to target the term “pizza restaurant.” You may well have pizza eaters from all over the country finding your web site. You have to wonder if your ad dollars are being spent wisely because few of these long range surfers will ever purchase your local pizza. Unless you have some kind of pizza shipping business, you will be far better served by focusing on your local customers first.

By utilizing keywords and tactics that target customers in your local zip code, area code, or city, you stand a far better chance of getting those customers to walk through your front door. This is very important for businesses that may generate upwards of 70-90% of the day to day sales from local clientele.

When you are ready to start your online marketing attack, one of the things that you might want to do is decide on which areas you want to target. You can then make a short list of cities or towns that are within a certain distance from your store. From there, you will use the names of these cities and towns and add them to common search phrases.

If you are in the pizza business, you could list keyword phrases like pizza, pizza shops, pizza restaurants, etc. and then append Salt Lake City to those keyword phrases. You would then use these city-specific phrases to write articles, buy keyword phrases, or promote via social media sites.

Ultimately, marketing online is quite flexible and Salt Lake City local business internet marketing is just one of many methods.  However, it has proven itself thus far to be one of the more effective ways of building business and finding paying customers.

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