22 Apr 2012

SEO for Your Property Management Company

Learning Center No Comments

Making it easy for people to find your Property Management Company

Search engine optimization, particularly local SEO, are paramount for a property management company to succeed. In the absence of strong, existing relationships, how do you find customers?

Finding customers is one of the fundamental issues in a business. It is neither cheap nor easy in businesses like property management where trust, reputation and other factors are quite important. Unlike a consumer product, you do not have much visibility. Most likely your potential customers will just use Google to find your company, use your services and then get on with their work.

The most important thing about acquiring new customers is the cost. In marketing courses they use a term called Customer Acquisition Cost that measures how much it costs to acquire one new customer. You want to keep it down as low as possible. How do you accomplish that? The answer is to follow Inbound Marketing techniques and the most important of them is Local SEO – Search Engine Optimization. This is the collection of techniques that make your business website appear at the top of Google’s search results.

Google has an esoteric algorithm to display a web page in its search results. They use this to connect customers with their required information. Their secret formula is worth billions and is being constantly updated. SEO techniques involve understanding the basics of the algorithm and utilizing its features to get your business ranked higher. It is a win-win-win situation to you, the business, the customers, and Google who continues to manage its hold over Internet information.

While the science of SEO is quite complex and can take a lifetime of learning, you can do some simple things that will get your website ahead of your competition today.

Here are three of the most important things you need to understand about SEO:

  1. Your website URL matters a lot. Ideally you should keep something quite descriptive. An URL like www.minneapolispropertymanagers.com can help your potential customers understand your business from the URL alone. This also helps Google to make your website appear higher for the query “Minneapolis Property Managers” and its variations.
  2. Build lots of good, quality content. Hire a good writer from your local area and commission a few articles about the local property market and issues in property management. Content is the king when it comes to the web. The content improves the chances of potential customers to stumble onto your business while researching something else. It also helps you to get backlinks/references from other websites.
  3. Content means little without keywords. Keywords are basically the main ideas of the content you provide on your site. Before you begin writing, you need to know what people are searching for on Google, Bing, and Yahoo. Then you create the content around the most popular search terms or keywords. It is important to understand keyword selection and placement to truly master SEO.

If you don’t have the time to learn and practice all the SEO techniques, you can hire a good quality SEO firm like Local-One. We have worked with one of the premier property management companies in Minnesota to increase their customers through the use of SEO. Call or e-mail us today to see how we can help your company as well.

No Responses to “SEO for Your Property Management Company”

Leave a Reply