03 Aug 2011

The Business Owner’s Guide to SEO, PPC, SEM and LMNOP

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The Business Owner’s Guide to SEO, PPC, SEM and LMNOP

No, there is no such thing as “LMNOP” (aside from its place in the alphabet) but it does prove the point that for some business owners, terms like SEO, PPC, and SEM can seem just as strange.

Internet marketing is not going away, and terms like these are becoming more important for you, the business owner, to understand to stay competitive. Strategies that may have worked in the past to bring in your customers may not be as effective in the age of the internet, iPhone applications, and Google.

Here is a brief description of the top internet marketing terms you must know to grow your business both online and off.

SEO – Search Engine Optimization is a method used by marketers to help search engines interpret your site’s content. All day, every day, search engines are out and about scanning through web sites to locate new and useful content. They use something called “spiders” to crawl through each sentence to determine the meaning of your subject matter and to “index” your site. Their main goal is to help searchers get to the relevant information they are looking to find.

Through SEO, marketers make it easier for the search engines to find and sift through your content. This is important because it can directly affect your rankings. Rankings are the order of results that appear whenever someone searches for a term through a search engine. Being high in the rankings and appearing on the first page can make a huge difference in the amount of traffic or visitors that come to your site.

Companies like Local-One are knowledgeable and experienced in SEO. They can help your business rank on the first page for the most relevant search terms that will result in sales for your business.

PPC – Pay-Per-Click advertising is an effective method for generating more leads for your product or service. Through PPC, your advertising dollars can be targeted toward the exact search phrases that you feel your potential customers are typing in search engines. If you are a lawyer in Salt Lake City, it would make sense that your potential customers might be searching for “Salt Lake City lawyer” or “attorney in Salt Lake City.”

Through PPC, visitors who click on ads targeting these phrases would be directed to your site or landing page. This, of course, makes more sense than going after the very broad keywords of “lawyer” or “attorney.” In fact, going after local keywords is now its own subsection of internet marketing called local business internet marketing.

PPC campaigns can be a little difficult to navigate so it is recommended to use a company like Local-One to make sure you target pertinent keywords and maximize your advertising dollars.

SEM – Search Engine Marketing while similar to SEO and often considered an umbrella term for SEO is actually a bit different. SEM is a type of internet marketing that achieves rankings through paid search traffic, typically Google AdWords (which offers a PPC marketing platform). While there is some debate about how SEM and SEO are different, the important thing to know is that both, when done effectively, can increase your rankings and ultimately the traffic to your website.

In order to create a complete internet marketing campaign, it is best to work with experienced and well-informed marketers like Local-One. The internet marketing realm is constantly changing and your website should be positioned to be competitive. By using all the techniques – SEO, PPC, and SEM – Local-One can create an integrated internet marketing plan for your business that is effective and powerful.

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