December 2010

December 15, 2010

Google SERP Changes

Just when you thought you had a handle on your local online marketing efforts, along comes Google and changes the game. Right now, rolling out across the world, is Google’s new local search results format. And although the principles of a good online local marketing campaign haven’t changed, the new search results and ranking system may change the way you focus your efforts. Old vs. New The old search results didn’t feature much in the way of business information because most of the search results page was taken up by the map. What you got before was the business name, […]
December 6, 2010

Social Media Influences SEO

Great article we found on a highly esteemed site in the SEO community, “As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward. In addition to […]