April 2011

There is no doubt that right now small businesses are having a tough time building their businesses. The slowdown in the economy means that everyone has less money to spend, and that can mean big losses for small businesses. At times like these it can be tempting to want to cut “extras” from your small business overhead like company picnics, NBA box seats, the flat screen in your office for “research,” and more. But the one part of your budget you don’t want to cut is marketing. Although it can be tempting to cut your marketing budget, losing your marketing […]

The Advantages of Online Marketing Where is the first place you turn when you need information on products or services? – the Internet. That’s where your customers turn as well. So you need to be able to create an online presence that they will see and easily find when they need to find you. That’s why you need an internet marketing campaign. In the past, when people would think about internet marketing, they think about banner ads and spam, but today it’s much more than that. Internet marketing encompasses a number of tactics and strategies and includes specific advantages for […]

Penalties and Ethics: The Dangers of Writing Your Own Google Reviews Ten to fifteen years ago, if I wanted to find a dentist close to my home, I would have picked up the phone book, flipped to “dentists” and tried to discern why one phone number would be any better than any other phone number and usually ended up closing my eyes and pointing. The fact is that phone books were useful for finding a list of services, but gave you no context for the quality of those services. So you were stuck with whoever’s number you happened to point […]