November 2012

The Basics of Strong Local SEO Content Business owners tend to think of SEO (aka search engine marketing) as a mystical thing, some complex mixture of unknown elements that causes websites to bubble up in the search engine rankings. While plenty of information exists on the intricacies of writing strong search engine optimization content, the most successful websites stick to a few basic principles, carried out very well: Create an excellent, user-friendly website Promote through social media and word of mouth Take control of business information online Become mobile-friendly Create an Excellent, User-Friendly Website First, make sure your website has […]

As a local business, you rely on your website to drive sales—but merely writing strong SEO copy isn’t enough to get stellar results with any search engine marketing campaign. While quality content matters, higher local search engine optimization rankings come from providing fresh online content and promotions and blogging represents the simplest, most effective way to achieve top that. Blogging as a Competitive Advantage Many business owners separate blogging from the concept of a “serious” website, assuming it’s the work of hobbyists and amateurs. Instead, they focus on optimizing their base content and profiles, adding social media listings, and allowing […]

What Is Search Engine Optimization / SEO? Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the organic, natural, editorial, or fee listings on search engine result pages. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Unlike paid search ads, there is no paid placement. New […]