As a local business, you rely on your website to drive sales—but merely writing strong SEO copy isn’t enough to get stellar results with any search engine marketing campaign. While quality content matters, higher local search engine optimization rankings come from providing fresh online content and promotions and blogging represents the simplest, most effective way to achieve top that. Blogging as a Competitive Advantage Many business owners separate blogging from the concept of a “serious” website, assuming it’s the work of hobbyists and amateurs. Instead, they focus on optimizing their base content and profiles, adding social media listings, and allowing […]