February 2013

With the rising CPC prices, many small business owners are wondering if the Google AdWords tool is still a viable option for their business. According to a recent article by the New York Times, many small businesses are abandoning the tool due to the AdWords cost. But, is this really the case? The recent article in the New York Times states: “Concern over the rising cost of keywords has become increasingly common as online advertising has become a standard channel for large companies. Attracting those additional advertisers has been great for Google, which reported a 42 percent increase in paid […]

It’s no understatement that Google brings in a large profit from AdWords. In fact, Google recently announced ad revenue profit for the third quarter in 2012 of $10.86 billion, with $100 million per day through AdWords. Google’s AdWords serves 5.5 billion impressions per day just on Search pages, with 25.6 billion impressions on the Google Display Network per day. However, even with Google’s AdWords profits, investors are a little disappointed in Google’s third quarter numbers for 2012. WordStream, a search engine marketing developer, analyzed Google’s AdWords profits to determine just how the profits were generated. Upon analyzing a number of […]

Local Searches Skyrocket with a Mobile Friendly Website According to Google, more than 50 percent of Internet searches from mobile devices have a local intent. Not to mention, a new study concluded that more then 90 percent of Smartphone users conduct local searches. What does this mean? As the wave of mobile device use continues to climb, you need to have a mobile friendly website to support and encourage the growth of your site’s local searches. Everyone is on the go nowadays and turn to their Smartphones to find directions, businesses and just about everything else. Gone are the days […]

Essential Strategies for Online Marketing Success Keeping up with all of the current online marketing trends can seem like a daunting task. Where do you start? What’s involved with an online marketing campaign? The task of creating an online marketing plan can be overwhelming, but it doesn’t need to be. There are four essential strategies to utilize for online marketing success in Utah. If your marketing campaign is lacking one of these critical components, your efforts will fall short of their full potential. Brand Identity Although brand identity can take some time to develop, you need to begin implementing your […]