June 2013

June 25, 2013

Half of Small Business Owners Fail to Update Online Listings

Many small business owners are overwhelmed or confused by the basics of online marketing, which may reflect the findings of a recent survey suggesting nearly half of small business owners don’t update their online listings. According to a survey by ConstantContact involving more than 350 SMBs, 49 percent of small business owners admit to never updating their online listings. Further findings from the same survey indicate 50 percent of small business owners have inaccurate information listed online, while more than 70 percent don’t manage their online listings due to time constrictions. Of the small business owners surveyed, only 23 percent […]
June 22, 2013

New Google+ Local Listing Guidelines

Google just announced another update to the quality guidelines for their local listings, which now allows individual departments within universities, hospitals, local governments and businesses to have unique presences. If the new Google+ Local listing policy sounds familiar, that’s because it’s the reimplementation of their original policy, which was upended about a year ago. Unlike the former policy, the new Google+ Local guidelines will provide multi department businesses with new opportunities. However, many are concerned with the new Google quality guidelines as they may open the door to more spam and extend the reach of Google’s enforcement. If the new […]
June 18, 2013

How To Turn Prospects Into Customers

Jeff Bezos, the Founder and CEO of Amazon.com once said, “We look at our customers as invited guests to a party, and we are the hosts. It is our daily mandate to guarantee that their experience is made better than the previous day.” What he meant was that the obligation of every business is to do its level best to attract prospects and convert them into customers. This way, the business not only makes more money, but also loyal customers. There are several ways of turning prospects into customers via your website using Search Engine Marketing Utah   Web Design […]