August 2013

August 16, 2013

Does Your Website Produce Visitors or Customers?

The small business owners that we work with are often shocked to see how many website visitors they receive.  Mostly, they are shocked because so few of their website visitors are turning into profitable customers.  Our answer to this quandary is really quite simple: you likely used a website designer instead of an internet marketing expert.  Your website may look good and it might be exactly what you asked for; however, if it is not converting visitors into customers, it needs to be changed. Here are a few, very simple changes that make big impacts when it comes to creating […]
August 14, 2013

Customer Reviews

  Customer Reviews & Google Rankings Do reviews help your business rank better on Google? If I get a negative review, should I post a response?  As the New Accounts Manager at Local-One Internet Marketing, questions about online reviews are some of the most frequently asked questions that I receive.  The truth is that reviews do play a significant role in determining your overall rankings on Google and other search engines and as a business owner, getting online reviews should be an important part of your search engine optimization strategy. The quality and quantity of online reviews can dramatically impact […]