May

May 9, 2014

Is Your Beautiful New Website … (GASP) … Worthless?

Websites should do much more than just look pretty. … They should PERFORM! Which means, strategically generate additional sales, leads, form captures, and profits. What good is a new website when all it does is look better than the previous one but doesn’t actually do anything else other than that? Pretty, nicely-designed websites do a great job of appealing to our egos and desire to look good but I would argue that egos aside, it feels much better to make money from a website than just look good. The best part is that HIGH PERFORMING websites can still look awesome too! (i.e. […]