Local One

October 5, 2014

Real Marketing Results Now

SEARCH ENGINE OPTIMIZATION (SEO) JUST ISN’T ENOUGH TO SUCCEED ANYMORE! As a high-paid and highly-educated medical professional, you have plenty of doubts as to the recent benefits of your SEO and online marketing campaigns. You have seen your rankings drop, your frustration rise and you are left with the concerning though of: WHAT DO YOU DO NEXT TO KEEP UP AND KEEP THE NEW PATIENT CONSULTS POURING IN? Want to Know Why Your Business Isn’t Getting the Results You Want? – You must have a strong and visible online presence. – You must identify your ideal customer and know how […]
May 9, 2014

Is Your Beautiful New Website … (GASP) … Worthless?

Websites should do much more than just look pretty. … They should PERFORM! Which means, strategically generate additional sales, leads, form captures, and profits. What good is a new website when all it does is look better than the previous one but doesn’t actually do anything else other than that? Pretty, nicely-designed websites do a great job of appealing to our egos and desire to look good but I would argue that egos aside, it feels much better to make money from a website than just look good. The best part is that HIGH PERFORMING websites can still look awesome too! (i.e. […]
October 30, 2013

Being Visible

Make Sure Your Business Gets Seen with Web Design in Salt Lake City If you haven’t already jumped on the web design and SEO (search engine optimization) boat, you might want to start rowing to catch up. Luckily, at Local One, we offer cutting edge solutions for your business to help it flourish and compete with everyone else on the internet marketing ship. We don’t want you to get left behind, so let one of the top SEO companies in Utah design a strategy that works for you. What Sets Local One Apart as an SEO Company in Utah? Many […]
October 2, 2013

PPC Campaigns – A Must for Any Solid Marketing Strategy

We know that you are busy being business owner. It can be easy to overlook a pay per click campaign in your search engine marketing strategy. Although it actually vital to your success, and here’s why: PPC Campaigns can get you immediate results, as well as a steady flow of traffic for very specific keywords that drives customers to your site. A PPC campaign can be a nice complement to your SEO strategy and vice-versa. For example, Google AdWords. When this product is used as a part of your marketing strategy, it can do great things for you. You have […]
September 12, 2013

Local Business Listings– They Matter!

SEO, PPC, SEM and SMO were all acronyms that I had not heard of until a few weeks ago when I started working here at Local-One Internet Marketing.   I recently made the jump from the world of retail sales into this crazy world of Search Engine Marketing.  Having just worked for a small business owner, I saw first-hand how time consuming it is trying to stay ahead of the curve with your own product let alone trying to learn all the latest Internet marketing strategies. Trying to understand the ever-changing trends and varying rules and regulations was a nightmare for […]
August 16, 2013

Does Your Website Produce Visitors or Customers?

The small business owners that we work with are often shocked to see how many website visitors they receive.  Mostly, they are shocked because so few of their website visitors are turning into profitable customers.  Our answer to this quandary is really quite simple: you likely used a website designer instead of an internet marketing expert.  Your website may look good and it might be exactly what you asked for; however, if it is not converting visitors into customers, it needs to be changed. Here are a few, very simple changes that make big impacts when it comes to creating […]
August 14, 2013

Customer Reviews

  Customer Reviews & Google Rankings Do reviews help your business rank better on Google? If I get a negative review, should I post a response?  As the New Accounts Manager at Local-One Internet Marketing, questions about online reviews are some of the most frequently asked questions that I receive.  The truth is that reviews do play a significant role in determining your overall rankings on Google and other search engines and as a business owner, getting online reviews should be an important part of your search engine optimization strategy. The quality and quantity of online reviews can dramatically impact […]
July 29, 2013

Marketing Budget

I Have Money, How Should I Spend It? “Which one of your services will give me the best return for my money” is one of the most common questions that I am asked by my business owner friends once they find out that I work for an internet marketing company. The foundation of internet marketing is a good website.  You can spend a lot of money on advertising and get very little return if your website is not designed to convert visitors into business.  For this reason, the best use of your money may be to invest in web design […]
June 25, 2013

Half of Small Business Owners Fail to Update Online Listings

Many small business owners are overwhelmed or confused by the basics of online marketing, which may reflect the findings of a recent survey suggesting nearly half of small business owners don’t update their online listings. According to a survey by ConstantContact involving more than 350 SMBs, 49 percent of small business owners admit to never updating their online listings. Further findings from the same survey indicate 50 percent of small business owners have inaccurate information listed online, while more than 70 percent don’t manage their online listings due to time constrictions. Of the small business owners surveyed, only 23 percent […]
June 22, 2013

New Google+ Local Listing Guidelines

Google just announced another update to the quality guidelines for their local listings, which now allows individual departments within universities, hospitals, local governments and businesses to have unique presences. If the new Google+ Local listing policy sounds familiar, that’s because it’s the reimplementation of their original policy, which was upended about a year ago. Unlike the former policy, the new Google+ Local guidelines will provide multi department businesses with new opportunities. However, many are concerned with the new Google quality guidelines as they may open the door to more spam and extend the reach of Google’s enforcement. If the new […]
June 18, 2013

How To Turn Prospects Into Customers

Jeff Bezos, the Founder and CEO of Amazon.com once said, “We look at our customers as invited guests to a party, and we are the hosts. It is our daily mandate to guarantee that their experience is made better than the previous day.” What he meant was that the obligation of every business is to do its level best to attract prospects and convert them into customers. This way, the business not only makes more money, but also loyal customers. There are several ways of turning prospects into customers via your website using Search Engine Marketing Utah   Web Design […]
March 8, 2013

SEO Tips for Higher Search Engine Ranking

SEO is essential to accomplish a higher search engine ranking for increased online visibility. There are many SEO tips and tricks floating around, which may bump you up a few spots on a search engine for a couple of months, but if you don’t utilize the very foundation of SEO, you’ll lose your ranking. Local One, an SEO company in Utah, has compiled a list of the most valuable SEO tips that won’t just provide a higher search engine ranking, but will allow you to maintain that ranking.   1. Remember, Content is King With the release of Google’s Panda […]