Local One

Websites should do much more than just look pretty. … They should PERFORM! Which means, strategically generate additional sales, leads, form captures, and profits. What good is a new website when all it does is look better than the previous one but doesn’t actually do anything else other than that? Pretty, nicely-designed websites do a great job of appealing to our egos and desire to look good but I would argue that egos aside, it feels much better to make money from a website than just look good. The best part is that HIGH PERFORMING websites can still look awesome too! (i.e. […]

Make Sure Your Business Gets Seen with Web Design in Salt Lake City If you haven’t already jumped on the web design and SEO (search engine optimization) boat, you might want to start rowing to catch up. Luckily, at Local One, we offer cutting edge solutions for your business to help it flourish and compete with everyone else on the internet marketing ship. We don’t want you to get left behind, so let one of the top SEO companies in Utah design a strategy that works for you. What Sets Local One Apart as an SEO Company in Utah? Many […]

SEO, PPC, SEM and SMO were all acronyms that I had not heard of until a few weeks ago when I started working here at Local-One Internet Marketing.   I recently made the jump from the world of retail sales into this crazy world of Search Engine Marketing.  Having just worked for a small business owner, I saw first-hand how time consuming it is trying to stay ahead of the curve with your own product let alone trying to learn all the latest Internet marketing strategies. Trying to understand the ever-changing trends and varying rules and regulations was a nightmare for […]

The small business owners that we work with are often shocked to see how many website visitors they receive.  Mostly, they are shocked because so few of their website visitors are turning into profitable customers.  Our answer to this quandary is really quite simple: you likely used a website designer instead of an internet marketing expert.  Your website may look good and it might be exactly what you asked for; however, if it is not converting visitors into customers, it needs to be changed. Here are a few, very simple changes that make big impacts when it comes to creating […]

  Customer Reviews & Google Rankings Do reviews help your business rank better on Google? If I get a negative review, should I post a response?  As the New Accounts Manager at Local-One Internet Marketing, questions about online reviews are some of the most frequently asked questions that I receive.  The truth is that reviews do play a significant role in determining your overall rankings on Google and other search engines and as a business owner, getting online reviews should be an important part of your search engine optimization strategy. The quality and quantity of online reviews can dramatically impact […]

I Have Money, How Should I Spend It? “Which one of your services will give me the best return for my money” is one of the most common questions that I am asked by my business owner friends once they find out that I work for an internet marketing company. The foundation of internet marketing is a good website.  You can spend a lot of money on advertising and get very little return if your website is not designed to convert visitors into business.  For this reason, the best use of your money may be to invest in web design […]

Many small business owners are overwhelmed or confused by the basics of online marketing, which may reflect the findings of a recent survey suggesting nearly half of small business owners don’t update their online listings. According to a survey by ConstantContact involving more than 350 SMBs, 49 percent of small business owners admit to never updating their online listings. Further findings from the same survey indicate 50 percent of small business owners have inaccurate information listed online, while more than 70 percent don’t manage their online listings due to time constrictions. Of the small business owners surveyed, only 23 percent […]

Google just announced another update to the quality guidelines for their local listings, which now allows individual departments within universities, hospitals, local governments and businesses to have unique presences. If the new Google+ Local listing policy sounds familiar, that’s because it’s the reimplementation of their original policy, which was upended about a year ago. Unlike the former policy, the new Google+ Local guidelines will provide multi department businesses with new opportunities. However, many are concerned with the new Google quality guidelines as they may open the door to more spam and extend the reach of Google’s enforcement. If the new […]

Jeff Bezos, the Founder and CEO of Amazon.com once said, “We look at our customers as invited guests to a party, and we are the hosts. It is our daily mandate to guarantee that their experience is made better than the previous day.” What he meant was that the obligation of every business is to do its level best to attract prospects and convert them into customers. This way, the business not only makes more money, but also loyal customers. There are several ways of turning prospects into customers via your website using Search Engine Marketing Utah   Web Design […]

SEO is essential to accomplish a higher search engine ranking for increased online visibility. There are many SEO tips and tricks floating around, which may bump you up a few spots on a search engine for a couple of months, but if you don’t utilize the very foundation of SEO, you’ll lose your ranking. Local One, an SEO company in Utah, has compiled a list of the most valuable SEO tips that won’t just provide a higher search engine ranking, but will allow you to maintain that ranking.   1. Remember, Content is King With the release of Google’s Panda […]