May 9, 2014

Is Your Beautiful New Website … (GASP) … Worthless?

Websites should do much more than just look pretty. … They should PERFORM! Which means, strategically generate additional sales, leads, form captures, and profits. What good is a new website when all it does is look better than the previous one but doesn’t actually do anything else other than that? Pretty, nicely-designed websites do a great job of appealing to our egos and desire to look good but I would argue that egos aside, it feels much better to make money from a website than just look good. The best part is that HIGH PERFORMING websites can still look awesome too! (i.e. […]
October 5, 2014

Real Marketing Results Now

SEARCH ENGINE OPTIMIZATION (SEO) JUST ISN’T ENOUGH TO SUCCEED ANYMORE! As a high-paid and highly-educated medical professional, you have plenty of doubts as to the recent benefits of your SEO and online marketing campaigns. You have seen your rankings drop, your frustration rise and you are left with the concerning though of: WHAT DO YOU DO NEXT TO KEEP UP AND KEEP THE NEW PATIENT CONSULTS POURING IN? Want to Know Why Your Business Isn’t Getting the Results You Want? – You must have a strong and visible online presence. – You must identify your ideal customer and know how […]
April 8, 2015

Is Your Business Website Not Mobile Ready? Here Are 3 Simple Steps To Avoid The Google “Slap” 

Google recently announced that it would be adding website-mobile friendliness as a ranking signal. This means that websites that are not responsive to mobile devices will be penalized and lose their search rankings. But don’t fret just yet. This algorithm change will not start until April 21st.   In the meantime, here are 3 simple steps to make sure that the Google hand does not come down on your website: 1. Take the Mobile Friendly Test. Google created this simple test that not only shows you what your site looks like on a mobile screen, but also gives you a […]
December 9, 2015

The Essential Hosting Checklist: 10 Factors to Consider When Choosing Your Web Host

There’s no way around it – if you want to have a website, you need to have a web host. It seems simple enough at first – after all, aren’t all web hosts created equal? They all do roughly the same thing – right? Won’t any web hosting company do? Turns out, it’s not quite as easy as that. It’s true, there are so many options (and so many killer hosting deals) that you may be tempted to make your choice via an entirely unscientific method  – solely based upon price, a friend’s recommendation, drawing a name from a hat, or […]