As a local business, you rely on your website to drive sales—but merely writing strong SEO copy isn’t enough to get stellar results with any search engine marketing campaign. While quality content matters, higher local search engine optimization rankings come from providing fresh online content and promotions and blogging represents the simplest, most effective way to achieve top that.
Blogging as a Competitive Advantage
Many business owners separate blogging from the concept of a “serious” website, assuming it’s the work of hobbyists and amateurs. Instead, they focus on optimizing their base content and profiles, adding social media listings, and allowing customer reviews. These steps matter, of course, but everyone else is taking them too. These strategies may fix your position in Google’s rankings and search results, but they won’t lift you above the pack in your search engine optimization efforts.
Adding a blog creates a competitive advantage by publishing fresh content on a regular basis. Goggle’s search algorithms favor sites with frequent new writing. Whether you write your own content or outsource it to a search engine optimization company, placing regular blog posts has several benefits:
Creating an Effective Blog for Local SEO
The most important way to create an effective blog, of course, is to write strong content. Beyond that, though, here are some tips for maximizing the impact of your blog:
Blogging Just Makes Sense
As a local business owner, your company is always changing. You can use the blog to track your growth, showcase your offerings, connect with customers, and show the human faces behind your company—all contributing to unprecedented success well deserved kudos to your favorite local search engine marketing company.