Too many businesses underestimate the benefits of blogging, especially when it comes to local SEO strategies. As so many local businesses still haven’t created blogs, by doing so, you’ll put your business ahead of your competition with blogging as your secret weapon. Since local business often have highly competitive categories, you need to think outside of the traditional SEO box of website optimization, local citations and Google+ Local to jump ahead of your competition. Consistent blogging is the way to do it.
Benefits of Blogging
Blogging boosts your local SEO strategies in a number of ways. As your website needs to be updated regularly for a consistent SERP ranking, blogging will achieve this as it provides a regular outlet of fresh content. Search engines will have more content to index your site; thus, increasing your ranking and online visibility.
Blogging is also a great way to build your brand loyalty as you interact with your targeted audience. It provides your local audience a reason to return to your site, other than when they just need your products or services. Plus, it puts a face behind your business, giving your audience the human interaction they desire. The interaction you develop will provide a higher score in the Google Local algorithms, causing your business to appear friendlier and active.
A blog will also allow your business to rank in Blog Search because it provides regular keywords for local searches and Google Local. This offers more exposure and a larger distribution of your promotions.
Your local SEO strategies will benefit on social media sites as well. A blog provides you with informative content to incorporate into your social media marketing campaigns. A blog feeds content onto Facebook, Google+, Twitter and other sites, offering additional opportunities to engage with your audience to build brand loyalty.
As you develop this loyalty, you’re also able to expand your online reputation as you can comment and defend your company against those who may post negatively. Also, your loyal customers can post positive comments and reviews, building your reputation and ranking.
There’s no doubt the benefits of blogging directly and indirectly aid your local SEO strategies. Not only will your local SEO benefit from blogging, but all of your SEO efforts in other areas as well. If you’re interested in establishing a blog for your business and need a creditable company specializing in search engine optimization in Utah, contact Local One. We’re more than happy to assist you.