The small business owners that we work with are often shocked to see how many website visitors they receive. Mostly, they are shocked because so few of their website visitors are turning into profitable customers. Our answer to this quandary is really quite simple: you likely used a website designer instead of an internet marketing expert. Your website may look good and it might be exactly what you asked for; however, if it is not converting visitors into customers, it needs to be changed.
Here are a few, very simple changes that make big impacts when it comes to creating customers out of website visitors:
Product & Service Accessibility – You know how to quickly access your products and services because you designed your website, but can the average person find the information easily? If not, they will likely go back to one of your competitor’s websites. Make sure the average user can find your products and services quickly.
Data Capture: Is there a contact form or page that customers can use to provide you with their information? If not, you are losing out on very valuable data. If you don’t have a way to capture the names and email addresses of your website visitors, you should begin collecting that data as quickly as possible.
Incentives: Is there an incentive to fill out an existing contact form? A free pamphlet, entry into a drawing for discounted services, exclusive coupons, etc? Entice your website visitors to provide their contact information. Future email marketing campaigns will turn this data into sales!
Images: Does your website feature clear and related images? Plain text websites are often skipped over – nobody wants to read a page full of text. Split text blocks with fun pictures that help explain not only what it is that you do, but also what it is that you want the customer to do (i.e. “click here”, “buy now”, “book online”, or “call today”).
Does your website need a tune up? Do you need help turning your website into a sales tool? The website design team at Local One has had a lot of success helping business owners just like you. Let us help you turn your website into a profit center! Call (800) 282-2434 for a FREE website analysis or Click Here to provide your information and a member of our team will call you back with our suggestions!