Local Internet Marketing Versus Standard Internet Marketing
Local internet marketing is a little bit different from standard internet marketing in that the focus is placed primarily on generating leads and customers inside your local market.
Unlike the broader version of internet marketing, local and small businesses are able to pinpoint their customers a lot better and also reduce the amount of competition they face on the web. The competition is often much less at the local level and your site visitors tend to be far more targeted.
In terms of strategies, most of the local internet marketing services that you find around the web are using typical promotional techniques like search engine optimization, social media marketing, and search engine marketing. The major difference is that these methods are normally employed by targeting a certain region, state, or city.
For example, let’s say that you are a flower shop owner and you are interested in generating more customers by way of the web. If you decide to go after broad keyword phrases such as flowers, roses, wedding arrangements, etc., you are immediately competing with some very large companies that often have extremely large budgets.
What this means is that it will be very difficult for you to rank your web site highly in the search engines because these companies have spent major dollars and effort to hold some of the top spots. The same thing applies when it comes to buying paid traffic online. These same companies are able to tap into deep pockets and pay higher prices per click than the average small business.
A way to even the playing field is to focus on local internet marketing. Using the example given above, you might decide to target “your local state” + “wedding arrangements” as a way to garner more business. However, you can be a little more flexible and use local city names as well to better target your potential customers.
In the past, focusing on local keywords and phrases may not have worked quite as well because online consumers were pretty much searching for the broad terms. However, a combination of more accurate search engines and better educated web users has made it far more profitable to go after local clients.
Whether you are reaching out to your customers via social media networks, search engine marketing, or paid type advertising, all of them can be used to go after customers in your specific area.
The key here is to do your research and make sure that you are targeting phrases that your future customers are already using to find your products and services. If you operate your business in Salt Lake City, make sure to find common search phrases that include variations of the name.
Here are some quick examples…
When pursuing local internet marketing, the secret is to think like your local customers and target terms that they might use. In some cases, these will not always be the terms that you find inside popular keyword tools so you need to think outside the box and really consider what your customers might be thinking when they go to search for your type of business on the internet.