What is Local Maps Optimization?
Local search engines, in particular Google Maps, have become an important traffic source for local websites. We can help you get more exposure in maps as part of our local SEO services. The Google Map is visual and covers about 30% of the first page of search engine results; it draws potential clients and makes it easy for them to connect with local businesses. When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. Local One can get you into these displayed spots.
- Complete and optimized local listings on Google, Yahoo and Bing
- Submission of your matching business information to over 200 other search engines and directories
- Monthly management and optimization of your listing details to ensure top placement
- Research and creation of 5-custom listing categories
- Monthly Performance /Analytics Report
- Weekly rank tracking and reporting via Local One automated web crawler
- Access to account manager for current best practices and trends consulting
- Best practice data management and submission techniques – no “black-hat” processes
- Month-to-Month contracts, with no "early exit" penalty
➢ 82% of local searchers follow up with a phone call or show up on your doorstep (source: Comscore). Consumers are using computers, laptops, and cell phones to find local businesses. Map Optimization puts your business right in front of customers looking to buy.
➢ Local One is the most aggressive at getting you on the local search results page.
Our Commitment to You
- Best practice data management and submission techniques – no “black-hat” processes.
- No Long Term Contracts & Full Transparency
- Low Monthly Fees, High Levels of Success
- Local One will look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers
- Submission of your matching business information to over 200 of the internet’s most important search engines and directories
- Monthly management and optimization of you listing details to ensure top placement
- Duplicate listing identification and management
- Access to account manager for current best practices and trends consulting
What's Included in Your Local Maps Optimization Campaign?
Initial Analysis
- In order to provide the best possible plan going forward a detailed site and keyword analysis is done right from the beginning to properly assess current keyword rankings and competitor rankings. A road map is then created which our SEO experts will follow throughout your campaign.
Key Processes
- A proper local maps optimization campaign includes various changes to the target listings in order to assure proper readability by the major search engines including Google, Yahoo, and Bing. Changes made by our SEO professionals are about creating consistency and uniformity with your business data across all major search engine platforms and are key to your ranking success. What other websites say about your business website and a proper link back to your website is one of the most important elements to a successful maps optimization campaign. Important steps are taken by your SEO team to ensure that the correct and right amount of information is found in those all-important places to boost your local online visibility.
Monthly Reporting and Client Communication
- As your listing's rankings improve our team provides proper feedback and reporting every 30 days in order to analyze the effectiveness of your online rankings and resultant traffic increases as well as to address any potential changes that might be needed.
Initial Problem Sets
- The client will obviously want 2 listings without duplicates. Search volume coming from around the ski resorts is fairly minimal which suggests that people are researching/reserving prior to making their trip plans. Keywords + Salt Lake City and keywords + Utah are the two highest searched. I think it will be very difficult to get onto the Salt Lake City maps since they are so far away. A solid maps campaign, with appropriately set keyword categories will be key to grabbing traffic from the local market and assist in conquering page 1 of keywords + Utah/Salt Lake City organically.