Local Website Marketing – Like Fishing for Sales
There are some people and companies who don’t understand local website marketing who think that going after only the larger keyword phrases like “realtors,” “buy flowers” and “find lawyers” pays off in the long run. Consider this little analogy to put it in perspective for you.
When you go fishing (and that is all the Internet really is – fishing for traffic!) before you throw your line in the water, the first thing you decide is what type of fish you want to catch. If you decide you want a record-setting giant bass right off the bat, you need to get an expensive rod, reel, lure, and prepare to spend a lot of time waiting for that one bite to hit.
However, if you decide you just want to go for a few blue gills or sunfish, you can put a cricket on several cheap lines and catch fish all day long. You don’t have to have such expensive equipment so can you have more lines in the water. More lines in the water equals more chances at catching fish. They aren’t as exciting as the big bass, but they are effective and you get results. Local website marketing is like fishing for a lot of little fish. At the end of the day, you have caught more pounds of fish total and that is what matters the most.
Fishing for the giant keywords can be effective but it takes a lot of time and patience. Fishing for local keywords through local website marketing is something you can get started with right away and start to see results. It is actually a really great way to not only add more business to an existing web site but an excellent way to drive new traffic to a brand new site as well.
Let’s say you are a realtor in Salt Lake City, Utah. Instead of just targeting large phrases like “Utah realtor” or “Utah houses” that you will most likely not rank very high for, you can aim for more specific terms. By ranking for terms such as “Salt Lake realtor for home buyers” or “foreclosure realtors in Salt Lake City” you have a higher chance of coming up on the first page in Google. This is the prime real estate space of the Internet.
Think about what you click on when you search for something on Google, Bing, or Yahoo. You put in your search term and which options do you actually click? Do you start at the top and work your way down? Of course you do. We all do.
So what are the search terms that can result in your business ranking at the top? This is where the knowledge and expertise of a local website marketing firm like Local One is invaluable. They can help you to understand what your future clients are searching for. They can help you see where your competitors are getting their traffic. Most of all, they can show you where the little fish are and how to catch them. A local website marketing campaign can make the difference in your business success online and your bottom line.