SEO is essential to accomplish a higher search engine ranking for increased online visibility. There are many SEO tips and tricks floating around, which may bump you up a few spots on a search engine for a couple of months, but if you don’t utilize the very foundation of SEO, you’ll lose your ranking. Local One, an SEO company in Utah, has compiled a list of the most valuable SEO tips that won’t just provide a higher search engine ranking, but will allow you to maintain that ranking.
1. Remember, Content is King
With the release of Google’s Panda algorithm, quality and informational content is more critical now than ever before for a higher search engine ranking. The content you create needs to be well written, unique, informative, encourage sharing and flow naturally. If your content lacks quality and valuable information that will engage readers, you won’t rank well despite how many SEO tricks you use. See: The Basics of Strong Local SEO Content
2. Pick a Niche and Stick with It
The website or blog you create needs to have a well-defined niche. Yes, you can have generalized websites, but you’ll make the work harder for yourself. By maintaining a well-defined niche, you’ll target a specific audience, promoting reliability. Plus, with a specific niche, you’ll find keywords are easier to use and will perform better.
3. Use Your Keywords Correctly
After you’ve complied a list of well-researched keywords and phrases that are relevant to your niche, you need to use them correctly to produce benefits. Don’t over optimize the content you create as it lowers the content’s quality by causing it to sound unnatural. Also, use keywords within your URLs to make them SEO-friendly. Your URLs need to be as short as possible, while describing where the link is directing. Optimize your media, such as images and videos, because they play a role in SEO as well. And, don’t forget to use your keywords in your Meta descriptions and tags or your optimization efforts are pointless.
4. Link Build
Google’s Penguin algorithm has placed a greater emphasis on the quality and number of links a website has; therefore, you’ll need to link build. Not only do you need to build your internal links, but your external links. Search engine spiders will use these links to help rank your website. Yes, inbound and external link building does take time, but the eventual pay off is well worth it.
5. Get Social with Social Media
Not only do you need to include social media sharing on your website as part of your social media optimization strategy, but you need to utilize social media outlets too. Google is now monitoring social activity when ranking websites. Plus, by interacting on social media sites, you’ll boost your online visibility. Social media is a vast marketing outlet you simply can’t afford not to use as it’s a global marketing tool.
If you want to achieve a higher search engine ranking for longer than a couple of months, these valuable SEO tips will allow you to achieve it. Our reputable SEO company in Utah, Local One, will help you get started on the correct path to increased online visibility.