Which Social Networks Benefit You the Most?
Brands, marketers, and small businesses are poised to spend more money on social media marketing this year than ever before. The simple fact is that social media marketing is big business, and your company can gain a lot from leveraging social networks to increase brand exposure, conversions and new customers. But not all businesses are the same, and not every brand requires the same outcome to be considered successful.
With that in mind, steer clear of self-proclaimed social media gurus who will give you cookie-cutter advice that you don’t need. The true effectiveness of a social media campaign begins by asking yourself, what am I trying to achieve with social media engagement and how will I measure success? Maybe you want to increase your SEO, maybe you want to increase brand awareness, or maybe you simply want to increase your customer engagement. Different social media networks and tools will be more or less effective in creating each of these outcomes. The trouble is finding the right tools to achieve the outcomes you desire. With so many networks and social tools, which one will be right for your brand?
Optimizing Your Social Media Campaign
CMO.com and 97th Floor recently produced a great infographic (below) that serves as a great overview for a number of social networks and how they can affect your customer communication, brand exposure, and site traffic. This infographic lists a number of positive and negative attributes for the most popular social networking sites and tools, but how can we apply this information to specific businesses and their desired outcomes? Let’s take a closer look.
What Sites to Avoid
Overall, most social media sites offer some type of benefit to users whether it be SEO or simple brand exposure; however, LinkedIn and Reddit offer some of the least benefits to marketers and small business owners trying to leverage social media. If you’re looking to get the most out of your social media campaign, stick to the bigger names, and you’ll get better benefits across the board.
Social media marketing works so well because it allows you to target users in specific ways and creates ease of use for spreading information between interested parties. If you haven’t created a social media presence yet, start today and begin to reap the benefits social media has to offer your brand.